As part of my research for Professional Studies I will be looking at a professional illustrator to see how they work and network or promote their work. First I am going to look at a freelance illustrator, I have chosen to research Derek Hess.
Derek Hess has many ways in which he networks to get an audiences attention to receive work, he has a website, Twitter, Facebook and Myspace page where he posts and keeps people updated on what he is working on, where his work will be shown and give the public a way of contacting him for work.
This is Derek Hess's website:
http://www.derekhess.com/
On the homepage of his website is a list of links to his Twitter, Facebook and Myspace pages, this makes it easier for people to click on to and follow on those social networking websites, making it easier for them to keep up to date with his work and events.
There is also a list of pages to visit on that website, this list includes:
- News
- News archive
- About
- Gallery
- STRHESS
- Links
- Guestbook
- Contact
- Tattoos
This list makes it easy for people to see what is going on, keeping the website clean and simple. The news, news archive, about and gallery options will make it easy for people to see and keep up to date with his events and current happenings. The gallery shows the audience his work and style, so they can have a look and see if they would like to buy some of his work or commission him for a piece.
The STRHESS option will take the person to another website that is a clothing website with Derek Hess's work on the clothing, and the tattoo option shows the person tattoos of his work.
The guestbook option gives the public a way to write their views and opinons about Dereks work. The contact option is the most important option on the page as this gives the public a way to get in touch with Derek and request work and commisions from him.
Derek Hess also has other ways of getting people to know about his work and current events, he uses Facebook, Twitter and MySpace to post his recent work and comissions. Derek posts on these social networking sites regularly to keep people updated and aware of his work.